On June 1st 1985, Auto & General Insurance Company Ltd was established
as a subsidiary of the Telesure Investment Holdings Group becoming then and what
and what is now, one of the largest and most successful short-term insurance
companies in South Africa.
Auto & General seemed to fill a niche in the South African insurance
industry by offering South Africans an alternative to the traditional
broker-orientated model in the form of a more efficient, service-orientated
approach using computers and telephony. At that time, this technology was at its
infancy worldwide so Auto & General was faced with a challenge to develop and
introduce a system that made access to short-term insurance easier and more
accessible to the average South African.
Through dedicated staff and a common vision and spirit, Auto & General was
successful in its endeavour and soon became a trendsetter in the South African
short-term insurance market.
However, the innovations didn't stop there and over the years Auto & General has
continued to make a positive contribution to the South African insurance
industry, catering particularly to service and price-orientated consumers.
This includes the early 90s when the Group established a overseas operation
allowing it to exclusively franchise the Auto & General systems to insurance
companies based in the United States, Australia and Europe.
For over 20 years Auto & General has been a powerful and influential player in
the SA short-term insurance industry, with no indication that it will slow its
growth down anytime soon.
In fact, leading South African financial magazine, Financial Mail placed Auto &
General first and second in South Africa for percentage growth as the company
has consistently reported a 50% growth per year in 12 of its 15 years.
In 2003 Auto & General, was voted the best short-term insurer of the year by the
International Brokers Council (IBC) of South Africa.
Related Insurance Articles:
* AIG South Africa
* Liberty Life
* Auto & General Insurance
|Quick Quote Facility