In 1958, with just R58 000 as capital, one of South Africa's first
financial services companies was born in the form of Liberty Life and
just four years later in 1962, boasted assets in excess of R1 million and
was listed on the South African Stock Exchange.
Almost 40 years later Liberty Life is still a household name in South
Africa. Over the years it has earned itself a reputation as both a
progressive and reliable South African financial services group, that offers
a wide range of long-term insurance services and products to individuals and
As such, Liberty Life holds the distinction of being the 3rd biggest
life insurance company in South Africa. With a market capitalisation of R20
billion this is not surprising, nor is Liberty Life's regular inclusion in
the top 40 groups listed on the JSE Securities Exchange.
As a member of the Standard Bank group, Liberty Life prides itself on
servicing the South African market through its health, tailored risk,
retirement and investment products via its comprehensive network of licensed
In fact, after Liberty Life's acquisition of Capital Alliance Holdings
Limited in April last year (2005), the entire group currently deals with
over 1 million group scheme members, 3 million individual life policies, and
has a staggering asset base to the tune of R140 billion.
However, in addition to Liberty Life's insurance services and products, the
group has a thriving property division. Liberty Group Properties manages,
develops and markets a rich portfolio of hotel, retail and commercial
properties on behalf of Liberty Lifer.
Incredibly investment in 10 commercial properties comprises over 80% of
Liberty Group Properties portfolio, including Sandton City and Eastgate Mall
in Gauteng and Liberty Midlands Mall in KwaZulu Natal.
The majority of Liberty Life?s policy-backed assets are managed by STANLIB,
a South African investment house established in 2002 through the merging of
various wealth and asset management divisions of the Liberty Life and
Standard Bank groups.
Liberty Life and Standard Bank each hold a 37,4% interest in STANLIB,
while black empowerment group, Safika Holdings (Pty) Ltd holds the remaining
Related Insurance Articles:
* AIG South Africa
* Auto & General
* Auto & General Insurance
Car And Household
Insurer Of The Month
|Dial Direct Insurance offers
you the chance to apply for you insurance cover
online for free. Get up to 25% by cutting out
the middleman applying
applying online today.
Click here for your free eQuote
or Call 0860 10 43 18
|Quick Quote Facility