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OUTsurance specialises in direct short term insurance, taking a slightly more unusual and innovative approach to the insurance industry. It has garnered a lot of support and kudos amongst the public since its beginnings in 1998. It has pinned it's branding on the idea of rewarding customers for not claiming on their insurance. The idea isn't that they shouldn't claim, but that if they have not needed to claim, they are rewarded with a refund on their insurance payments. This is the basis of their market positioning and led to the coining of the company slogan, "You always get something out". OUTsurance quickly became a popular market leader.

OUTsurance is backed by the financial muscle of RMBH First Rand, which acquired it in a merger in 2000. This was a clear vindication of the company's successful approach to short-term insurance, and its decision to deal directly with clients, rather than using brokers. This direct purchasing of insurance from OUTsurance means that you don't pay extra money in brokerage fees. This means lower premiums for everyone - something we all appreciate.

Not only has OUTsurance been serving the South African public by means of its innovative and affordable insurance products, it is also making a valuable social contribution through several community initiatives. One of the most visible of these is the Points People on the roads of Johannesburg, a joint venture with the Metropolitan Police. With the inability of the police department to handle the daily traffic volume, this OUTsurance initiative has been a boon to motorists.

OUTsurance has also been heavily involved in the upgrading of community centres, as well as running drives to provide blankets to the homeless during the cold winter months. So not only do you get a good deal on your insurance, but your investment also goes towards enabling some really worthwhile community upliftment programmes. All of which makes OUTsurance a really good choice.

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3/14/2010 7:01:09 AM
Sunday, March 14, 2010

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