1LifeDirect Insurance

The emergence of 1LifeDirect is part of a new generation of companies offering life assurance in South Africa. The overall aim is to provide affordable life cover without compromising on quality, thus offering value for money for anyone wishing to insure their lives or the lives of their loved ones. It's one of the insurance companies that firmly believe in cutting out potentially expensive intermediaries and going directly to the consumer. This eliminates unnecessary broker fees and other administrative costs, and helps to make quality insurance affordably available to more people.

1LifeDirect also offers fee rebates, which are made possible by the savings allowed by the aforementioned elimination of intermediary costs. The company's entire operation is geared towards avoiding unnecessary costs. There is a quick and efficient process of applying for insurance, where consumers communicate directly with the company's call centre agents, who are well-trained and completely versed in explaining the products on offer, and helping potential clients to make the best decisions they can. Applications can also be submitted on the Internet, and you will receive an immediate no-obligation quote, without having to pay for it, and without the need to engage in a lengthy consultation process. There is also no need for time-consuming and costly medical testing, so no matter who you are, you can swiftly arrange life insurance that is tailored for your specific individual needs. By getting rid of so many of the outdated procedural requirements, 1LifeDirect can further keep costs down.

There are two central products on offer. Firstly there is pure life cover. This comprises two straightforward life assurance packages, which pay out to beneficiaries upon the death of the insured person. There is 1Life Basic, which can be taken out for a person's lifetime, or for a specific time period. It includes cover for terminal illness, and will pay out for accidental death immediately on inception. It is what's known as a "level sum insurance product", which means that the insured sum never decreases over the life span of the policy. 1Life Elevated is the same, except that it also offers a guaranteed insurability option that allows you to increase your cover amount as your lifestyle changes.

The other product is credit Life cover. This provides payout cover on your outstanding debts at the time of death, as well as if you are retrenched. Together, 1LifeDirect's direct consumer approach and simple, quality products make it a clear winner.