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Dial Direct Insurance One Year Old


Dial Direct, the revolutionary short-term insurance company specialising in direct motor and household insurance, recently celebrated its first birthday. A success story from the start, its gross premium income has exceeded its original forecasts by more than double. With its tremendous growth, the workforce has trebled in the last year alone, with 60% of its staff being people of colour, following the Company's commitment to Employment Equity.

Says Lenerd Louw , Director of Dial Direct, "The Company will also achieve profitability in half the projected time and by the end of its second year of operation, will have an annual premium income of almost R300 million."

Its parent company has been extremely proud of Dial Direct's success in South Africa , (and even invested a R100 million in a call centre in Cape Town to service the UK market.) This has allowed Dial Direct to constantly keep abreast of trends abroad, bringing the SA market regular product innovations and the Company is looking to further augment product offerings in the future.

"We have also developed a Customer Services Charter, as we believe service will differentiate us from our competitors, and this Charter includes a guarantee on answering calls and finalising claims timeoulsy and efficiently. Because of high demand and the success with our service orientation towards our customers, our call centre has even extended its hours from 7am to midnight ," adds Louw.

In addition, Dial Direct has also introduced a 'Bucks Back Bonus', which sees policy holders enjoying the return of their entire fist year's premiums after four consecutive, claims free years or 25% of all premiums paid over four years, whichever is lesser. This Bucks Back Bonus has been found by independent research, to be the most preferred bonus of any offered in the short-term insurance industry and has estimated that the company will pay R20 million in premiums, in the first two years of bonus payouts to its customers.

Adds Louw, "We have achieved enormous sales success on the Internet and have been dominant with our advertising in this medium. In future, we hope to expand our electronic services to include complete customer interaction such as the submission of claims over the Internet and even the amending of a customer's policy via the web."

"Through our business model, Dial Direct promises a rewarding experience in terms of service and premium offerings. We have implemented the most advanced technology and call centre systems in South Africa , ensuring that we offer prompt answering of sales enquiry phone calls and unrivalled turn around times when it comes to policy administration and claims processing. Following the success of the last year, we are looking forward to many more to come," concludes Louw.



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3/14/2010 7:06:02 AM
Dial Direct's Bucks Back
Sunday, March 14, 2010

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