Dial Direct, the revolutionary short-term insurance company
specialising in direct motor and household insurance,
recently celebrated its first birthday. A success story from the start, its
gross premium income has exceeded its original forecasts by more than double.
With its tremendous growth, the workforce has trebled in the last year alone,
with 60% of its staff being people of colour, following the Company's commitment
to Employment Equity.
Says Lenerd Louw , Director of Dial Direct, "The Company will also
achieve profitability in half the projected time and by the end of its second
year of operation, will have an annual premium income of almost R300 million."
Its parent company has been extremely proud of Dial Direct's success
in South Africa , (and even invested a R100 million in a call centre in Cape
Town to service the UK market.) This has allowed Dial Direct to
constantly keep abreast of trends abroad, bringing the SA market regular product
innovations and the Company is looking to further augment product offerings in
the future.
"We have also developed a Customer Services Charter, as we believe service
will differentiate us from our competitors, and this Charter includes a
guarantee on answering calls and finalising claims timeoulsy and efficiently.
Because of high demand and the success with our service orientation towards our
customers, our call centre has even extended its hours from 7am to midnight ,"
adds Louw.
In addition, Dial Direct has also introduced a 'Bucks Back Bonus',
which sees policy holders enjoying the return of their entire fist year's
premiums after four consecutive, claims free years or 25% of all premiums paid
over four years, whichever is lesser. This Bucks Back Bonus has been
found by independent research, to be the most preferred bonus of any offered in
the short-term insurance industry and has estimated that the company will pay
R20 million in premiums, in the first two years of bonus payouts to its
customers.
Adds Louw, "We have achieved enormous sales success on the Internet and have
been dominant with our advertising in this medium. In future, we hope to expand
our electronic services to include complete customer interaction such as the
submission of claims over the Internet and even the amending of a customer's
policy via the web."
"Through our business model, Dial Direct promises a rewarding experience in
terms of service and premium offerings. We have implemented the most advanced
technology and call centre systems in South Africa , ensuring that we offer
prompt answering of sales enquiry phone calls and unrivalled turn around times
when it comes to policy administration and claims processing. Following the
success of the last year, we are looking forward to many more to come,"
concludes Louw.
Related Insurance Articles: * Dial Directs Advises On Insurance Pitfalls To Avoid * Dial Directs Bucks Back Bonus * Dial Direct Insurace For First Time Insurers * Broker Associations Take On Dial Direct And Lose * Dial Direct Provides Funeral Cover * Insurance Brokers Loose Ground to Dial Direct Approach * Dial Direct's Tips For The Upcoming Holidays * Dial Direct Launches Protection Plus to Combat Aids-HIV
|